Teaching Method Essay Example | Topics and Well Written Essays - 750 words

Teaching Method - Essay Example He does not experience but take inspirations. He does not try to understand but believe in what the teacher says. The student knows that density is mass per unit volume but he does not know what is density; what mass is indicated And what volume are they talking about. The present educational programs are not as good as they should be. Presently the teachers are not fulfilling their task of educating the students properly. Thus a proper system should be developed by the teachers which pave a way for the students to prosper. This article would further give a review about how the students should be taught in a proper manner. Nowadays the college in which I am studying does not focus on building up the students own views. Instead the teachers focus on the views portrayed by them only. For e.g. the teachers give their view in such a way that the students cannot put in their own thoughts into the subject. This type of educational system is ruining the student's future as in the future these students are not capable to put in their own thoughts if any future situation arises. As described by Paulo Friere the present teaching system does not enlighten the students about their studies. It just describes the teachers own feelings and views. The professors nowadays are not giving in different views on the subjects, instead they are just telling one side of the story. This therefore leads the students to have a particular belief derived from their teacher's views. While the teaching system which should be developed all over should include the overall concepts of teaching, it is the duty of the teachers to give i n both the perspective on a particular topic. They should focus on enlightening the students rather then making the students store the views of the teachers themselves. The teachers are using their designation wrongly and are posing the students a threat. This threat is very dangerous if seen from a student's perspective. The teachers are wrongly using their power to influence the students about one particular topic even if it is wrong or right. This clearly can be seen in a recent incident which happened in the University of Wisconsin when Kevin Barret a professor in the University gave his views on the 9/11 attacks. The views given in by the professors were not proved and rather one sided supported by his own thoughts and perspectives. As the professor had influence on some of the students of the University they took it as reality. This shows that how biased one teacher can be when presenting a topic. The students interviewed during this research clearly showed that their views an d perspectives were similar to that of the teachers. When interviewed they were not fully aware of the facts on one given thought. This shows that the teachers are not providing the students with both the ground facts on one topic, but are rather emphasizing on a one sided story. Thus it is necessary for the teaching system to improve in such a way that it is beneficial for the students. For the teaching system to enhance it is necessary that the teachers provide the students with adequate discussion in the class on a particular topic. Students should be allowed to put in their own personal views when addressing a topic. They should be provided with proper guidance by the teachers so they can pursue a topic. Nowadays the professors are indoctrinating their students rather than educating them. However this

Parables of a Violent World Article Example | Topics and Well Written Essays - 1000 words - 1

Parables of a Violent World - Article Example Writers such as William Vollmann and others help to accomplish this important goal. McMurphy, the hero of One Flew Over the Cuckoo's Nest, is a quintessential individualist. He marches to the beat of his own drum and follows his own direction in life. He refuses to follow orders and seeks out pleasure. He has an irrepressible charm that works on nearly everyone around him. He is also a natural leader in his own way. But McMurphy is not approved of. He is too individualistic and non-conformist. Although he seems American in his self-reliance, in the course of the novel he runs into serious problems from a new, more materialistic, mechanical, conformist America, represented by the institution. The job of the institution, of the anesthetizing culture that currently surrounds us in America, is to repress the irrepressible. Too many outbursts, too many adventures, are bad for business, the institution says. It locks away and neutralizes people like McMurphy who don't fit in properly and h ave no desire to do so (Kesey). This is important to understand in light of what we saw after September 11. After the terrorist attacks there was a call to arms, and also, subsequently, a call to uniformity and conformity. We were asked to march to the beat of the same drum. The president ordered us into Iraq and we were supposed to obey. Those who disagreed had their patriotism questioned. In the administration itself, we saw how people were fired for disagreeing with the president. Times have changed since then. A cultural lull has descended on the country as politics have begun to calm down. Now we have access to endless entertainment much of which is not unlike having a lobotomy. The rise of excessive celebrity culture has been representative of the last few years. Everywhere you look celebrities pose in photographs and behave outrageously on television. There is no content to their actions. In a sense, they are simply a culture anesthetic, designed to lull us into complacency, just as the drugs in Kesey's mental hospital lull the patients into a stupor. The question we must ask ourselves, faced with all of this, is how best to respond? From time immemorial, it has been writers who take a stand against injustice and cultural complacency. Through their work, they skilfully satirize and pick apart the wrongs of the status quo and show us a better way to live. They celebrate the best of what is America and condemn the worst. We can see this in action in One Flew Over the Cuckoo's Nest. What we need more than ever, is skillful writers to take on the twin challenges of today: terror and celebrity. One of the writers who is moving in this direction is clearly William Vollmann. This wholly original American writer has been as prolific as the culture in turning out new work. Every year he seems to publish a new book. One of his most stupendous achievements is Rising Up and Rising Down, a multi-volume set of books which studies the role of violence in our world. He re the novelist is leaving behind the fiction in order to pursue social and historical research (Vollmann). We need our writers in this day and age to be grounded in reality. As such, this set of books is a magnificent achievement. Vollmann's work is multifarious, but there are a few elements which can be explored in a simple manner.

Social and Emotional Aspects Dissertation Example | Topics and Well Written Essays - 9000 words

Social and Emotional Aspects - Dissertation Example p.29 Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.31 Discussion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.37 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.39 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. p.41 ABSTRACT A number of programs in American and the United Kingdom advocate a holistic approach to education reform that emphasizes community involvement and psychological support as a strategy to strengthen student ties with, and investment in the school and educational policy. These programs are compared in the light of psychological theories and given approval as equally valid roads to school reform. INTRODUCTION Most educational authorities agree upon the need for a broader, comprehensive approach towards the promotions of beneficial relationships and socially-conscious behavior. Most proposals to this end involve an active, holistic approach that engages the entire school in the interest of the most efficient, inclusive socialization possible. SEAL seeks to accomplish these goals by creating a more congenial environment that addresses several dimensions of the educational experience. SEAL engages the social, personal, and health dimensions of the school experience to achieve a more congenial experience for all involved, multifaceted approach towards an inclusive educational experience. ... side of the coin is the prevention of risky behavior that damages health and academic success; demand for problem prevention programs in most public schools has grown. (DeFriese et al. 1990), (Kolbe et al. 1997), (Gottfredson, 1986), (Connell et al. 1985), Errecart et al., 1991) The social and emotional aspects of learning are vital with respect to the way that they underscore the educational experience to contribute to the success of all students, and the promotion of a beneficial working environment for educators. The SEAL program facilitates a number of personal quality and emotional goals to make learning more efficient. Students must learn impulse control and the ability to govern their emotions, in addition to an internal motivational drive to invest in their own success. This requires a sense of awareness and critical reflection on the student's own goals and personal needs. And with an understanding of the self, empathy towards other students becomes a possibility. The progra m looks towards efficiency in learning, but also seeks to promote an emotionally safe environment. (Burns, 2010), (Bromley, 2012) These attitudes are advisable and beneficial even as benchmarks for higher education. (Burnard & Green, 2009) It is generally acknowledged that in order to achieve the goals of efficiency and efficacy in learning, the emotional dimension of child development, especially at the primary school level, must not be neglected. Children learn and perform when they feel emotionally secure. Without a certain degree of security, learning efforts will simply fail. (Breda, 2011), (Bromley, 2012) Positive activities promoting emotional security are needed within, and beyond class to foster learning in class. (Henderson & Mapp, 2002), (Pitman et al. 2001), (Perry, 1999) Most

Strategic Situation Analysis of ARM Holdings Coursework

Strategic Situation Analysis of ARM Holdings - Coursework Example Instead of their own cost associated manufacturing of semiconductor business, they licence their own designed technology to other semiconductor manufacturers across the world and they utilise the designs to make innovative low energy chips for modern hi-tech electronic devices (ARM Ltd, 2012). This business report contains an in-depth analysis of some important areas like the current strategic situation of ARM Holdings which includes analysis of the industry or sector which has the key findings of current scenario, opportunities, challenges, future growth etc. Analysis of the organization’s current business strategies like SWOT analysis, value chain analysis, market positioning, product differentiation etc; critical appraisal of these strategies which results the key findings of the important business characteristics like sustainability, competitive advantages and extent of outcome of these strategies with respect current industry scenario will also be discussed in this report. Industry or Business Environment Analysis Companies in the microprocessor industry make hi-tech chips which are the core or heart of many digital electronic products which include but are not limited to computers, mobile phones, calculators, digital cameras, video game consolers and PDAs. First microprocessor which was invented for commercial use was Intel 4004 (Roony, 2012). Some of the top blue chip companies can be found in this industry and they have been continuously producing innovative chips which have brought remarkable results in today’s advanced digital electronics world. ... Effective implementation of extended business model ARM can is innovating additional types of advanced technology, generating strong royalties to the brand from a single multipurpose hi-tech microprocessor. The company’s financial policies and objectives can balance the essential need for continuous investment inflow to generate long term sustainable growth for the company. The value to per consumer is increasing day by day with the spread of digital embedded of devices across the world.

The confidence of saudi consumer in the seasonal sale of the Literature review

The confidence of saudi consumer in the seasonal sale of the international brands - Literature review Example Secondary research was chosen as the method of research for this study. This involves using qualitative and quantitative data that has been gathered by other individuals for different purposes. This will be collected through examining the literature surrounding Saudi consumers, international brands and seasonal sales in detail, collating the information and using statistical analysis to look for patterns and trends. There are a number of advantages to secondary research. Firstly, it is cheaper and less time consuming than primary research. This is because the information has already been collected, it is a matter of finding, collating, interpreting and analysing it. Because of this, a larger data set can be examined than is able to be through primary research. Secondary, sometimes secondary research can give more accurate data than can be obtained through primary research. This is because a large amount of data is being collated, which gives a clearer picture than little data, and there may be government surveys or censuses that reach a large number of people that can be taken advantage of. However, it is important to take the original source and context of the data into account wherever possible to prevent accuracy being compromised. The disadvantages of secondary research are that the questions asked in the original research may not correspond to the questions that are being asked through secondary research.... dary research are that the questions asked in the original research may not correspond to the questions that are being asked through secondary research. This can make the results not relevant for the current question, or biased towards one particular part of the population. This problem is amplified by the fact that the context of the primary data is sometimes unavailable. This study has attempted to avoid this problem by incorporating data from a wide range of different sources, aiming for sufficient replication to avoid any bias from one or a few studies. One primary method of research that could be used for this study would be the questionnaires to directly determine the opinions of the consumer population. Questionnaires are a good method of primary data gathering, as they enable sampling of a wide range of people and do not intrude on the population . For this study in particular, there was difficulty obtaining permission to conduct either internet based, or mail based surveys o f the consumer population of Saudi Arabia, and there was concerns that not all of the survey responses would be legitimate, as the culture of Saudi Arabia is very private and the country has strict religious rules . For this reason, and the advantages cited above, secondary research was chosen as the method of data collection for this study. Finding Secondary Sources Once the focus of study and the questions being asked has been determined, the next step in secondary research is to find and collate data. A large amount of data is needed, and generally speaking, the more data is analysed, the more realistic the results will be. For this study secondary sources will be found primarily through the use of internet based search engines, primarily focusing on peer-reviewed items, as these are on

Life as a Teenager in 2014 Essay Example for Free

Life as a Teenager in 2014 Essay When I was younger, I always thought my parents knew everything and were never wrong. I believed that they never made mistakes, they were too old and wise. The same went for my teachers, older members of our extended family and just adults in general. I felt so safe, comforted by the fact that they knew and were in control, so I didn’t have to be. The older I became, the more I realized how faulty my ideas were. I never did become any wiser as I grew up; I had information and data that bombarded my brain and knowledge on how I must act to be socially accepted. I was told what I could do and what I mustn’t do. Perhaps I do know more about life and the world, but I don’t understand it; perhaps that is for the better. I remember when I first heard the song ‘Teenagers’ by My Chemical Romance, and I began to think about the meaning behind it. ‘Theyre gonna clean up your looks†¨With all the lies in the books†¨To make a citizen out of you†¨Because they sleep with a gun†¨And keep an eye on you, son†¨So they can watch all the things you do Because the drugs never work†¨Theyre gonna give you a smirk†¨Cause they’ve got methods of keeping you clean†¨Theyre gonna rip up your heads†¨Your aspirations to shreds†¨Another cog in the murder machine They say that teenagers scare the living s*** out of me†¨They could care less as long as someonell bleed†¨So darken your clothes or strike a violent pose†¨Maybe theyll leave you alone, but not me The boys and girls in the clique†¨The awful names that they stick†¨Youre never gonna fit in much, kid†¨But if youre troubled and hurt†¨What you got under your shirt†¨Well make them pay for the things that they did’ The song did change my view on how teenagers are seen by society, but not in a way that I expected. I think that the singer, Gerard Way, is exploring how society wants to change teenagers to make them do as they are told and fit in and do well at school. However, the more they do this, the more teenagers rebel. In the chorus, Way expresses his fear of teenagers, of their tendency to perhaps be unpredictable and violent. ‘So darken your clothes or strike a violent pose Maybe they’ll leave you alone, but not me’ I  think he is trying to put forward the idea that society might ignore them or leave them alone if they act threatening and imposing, but as he is an adult, he is expected to stay in line and meet the expectations of society. I think it’s difficult being a teenager. People don’t seem to realize or might have even forgotten. I am at the age where I am too old to rely on others and make mistakes but not old enough to take control of my life and look after myself. This time in my life that makes up my teenage years is important, and I want to make the most of that but I find myself overwhelmed by set backs and a severe lack of control. There are so many aspects of my life the government wants to control. They want to cram so many exams and so much work into these few short years of our lives that we find ourselves snowed under it all. It seems that these years of our lives are the most important. They define us and decide what our future holds. The pressure is on: if you fail your science G.C.S.E then you won’t be able to take it for A level. If you can’t take it for A level, you won’t be able to study it at university, or get a PHD, or ever become a doctor. The government has decided that exams mean everything. An A and an A* could mean the difference between your dream job and being unhappy for the rest of your life, stuck with a boring job that perhaps pays decently, becoming miserable and dying a failure. It’s too much. This has to be the reason why we find that more and more teenagers each year are turning to drugs, self harm, eating disorders and depression. Why does everyone question the rise in the number of these cases? Is it not obvious? Iâ€℠¢m sure it also has something to with the rise of the internet and everything that we are being exposed to. Quite frankly, we can’t cope with it. It seems that no one understands but teenagers themselves. Of course, it’s all quite a cliche to say that no one understands teenagers, but it does seem to be true. I wouldn’t say that all teenagers can’t cope and I realize that some cope better than others, but I know that our system isn’t working. Not the corrupt government with its exams and heavy pressure on students, and the not the corrupted internet with its social networking sites and pornographic images that seem to be everywhere. The adverts that tell us what a perfect person looks like are crushing and I find them insulting. There is a silent reminder that lingers in the air telling us to be normal, a clone of everyone else and to fit in. Some people come to a point in their life when they decide that enough  is enough and they wear what they want and act how they like. I have a theory that people are like sling shots: the more they are pulled back and restrained, the further they go when they are let go. They get to a point where they cannot be pulled back any further. This is when people pierce and tattoo their bodies or wear socially unacceptable clothing to show the world that they are not going to be told what to do. There are also the quiet ones who starve themselves to be in control, take drugs to take away the pain or self harm to prove that the pain they are feeling is not just in their heads, its real and they can control it. There are even people who work themselves sick to be in control of their future. What I find interesting is that every generation is different: each has its own pressures that differ from the last. Not long ago, I would have been expected to get married not too soon from now and raise a family, possibly with a man I didn’t even love. Only recently has homosexuality become socially and legally acceptable. So before, teenagers would have had trouble fitting in, or would have had to pretend to be heterosexual. We as teenagers never really have been in control and with a personality like mine, that can be extremely overwhelming. It seems now we are finding our voice and are able to express ourselves. I can see that there are positive aspects about being a teenager in this day and age: some of us turn to positive hobbies to take our minds off the stress of exams. More and more teenagers are relying on their great passion in life and developing it to take their mind off their diffic ulties. This might be music, cooking, writing, designing, drawing or sport. I still remember the first time I played the drums and I’ve never looked back. They made me love music even more and I started playing the guitar as well. I wrote songs and started to sing. Music became my obsession and it is one aspect of my life that I can control. I can do it myself without having to listen to the people who tell me what I should be listening to, what I should be playing or what I should be writing. I do believe that if nothing is going to change, then we all need something to turn to in life that reminds us we can cope. I know that it wouldn’t work for everyone, but perhaps people who take drugs could start drawing or painting. Instead of people focussing on their body weight they could start to cook their own food and be in control of that instead. People who self harm could write down their feelings or express it through music, or even go out and run off  their sadness. I think people need to remind themselves what makes them happy and if nothing does then they should find something. I know nothing will change for some time, but in the meantime we need to find a way to make the most of our teenage years.

3-Year Marketing Plan Essay Example for Free

3-Year Marketing Plan Essay Introduction Company G is a very well-known company in the electronics industry and is highly regarded by consumers for their high quality products and this new product line that is being introduced by Company G continues the excellence of quality for which they are known. The â€Å"Tub-Scrubbie† is an innovative new product that is a first in a new line of electronic home care products that is being introduced by Company G. The Tub-Scrubbie is an automatic bathtub scrubber that is designed to allow people the freedom to spend more time doing what’s important to them instead of working on household chores. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† The Product The Tub-Scrubbie is an automatic bathtub scrubber that is completely self-contained and rechargeable. This product is designed to scrub the bathtub for those that are physically unable to do so themselves and for people whose lives are very busy and would rather be spending quality time with their family than spending extra time doing household chores. The Tub-Scrubbie is quick to set up and very simple to use. There are no complicated instructions, no small parts to lose or parts that easily break. The unit contains a cleanser and water reservoir that is easy to fill and holds 16 oz. of liquid which is enough for one use, an automatic timer which switches the unit off when the time has expired, replaceable bristle brushes that can be used on all surfaces and a metal tube frame set. To use, the metal tube frame is attached to the bathtub using spring tension rods, the  scrubber is filled with the no rinse cleaning solution and water mixture, the scrub unit is attached to the frame, turn on the unit and set the timer and let it go. The scrubber unit will spray the cleaning solution in 15 second intervals as it scrubs the tub. It will move along the metal frame and move up and down on the drop post to scrub the walls of the tub. Once it has completed two revolutions around the frame, the scrubber will detach from the drop tube and scrub the bottom of the tub until the timer shuts the unit off. Rinsing the tub is not required, the cleaning solution is designed to be â€Å"no rinse† and is non-toxic and will not damage surfaces with regular use. Consumer Product Classification After in-depth research, we have determined that the Tub-Scrubbie would be classified as a shopping item. Even though this item has several characteristics of being a convenience item, such as being low in price and being available in multiple sales outlets, and the purchase frequency is infrequent as a specialty item, it maintains the shopping item profile. The consumer factors that direct this product to the shopping item classification are a considerable planning time involved in making the purchase, the importance of a convenient location, the considerable comparison of price and quality. The marketing mix factors include a relatively short distribution channel, the sellers’ image is very important for the reliability and durability of the item and that this item can be sold and promoted by the producer and the seller of the item. Target Market The target market for the Tub-Scrubbie actually covers two different demographic groups. The first group type to target will be the elderly from the age of 55 and over and disabled people of any age that are living alone. The second group type to target for marketing are the people that are too busy to spend time doing household chores such as scrubbing the bathtub, this group will consist of parents with children that are enrolled in multiple after school activities and the overworked business professional. The elderly/disabled group will be in a very low income bracket, and may or may not have been educated, they will most likely be living on a pension,  retirement or collecting a monthly check from social security, their annual income will average $10,000 $25,000. This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store. The business professional group will be in the medium income bracket; this group will be highly educated, holding either a Bachelors or Master’s degree. They will be working hard and very long hours so that they can remain in their income bracket range. Their average income will be between $40,000 and $60,000, enough to cover their living expenses and small extravagances, but not enough that they can hire someone to do their housekeeping regularly. This group will be living in an apartment community or in a condominium that is located close to an upscale shopping center or mall. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores. Competitive Rivalry At this time there would be no direct competition for the Tub-Scrubbie. As the sales of this item rise, competitors will start to develop their version of this product, if we patent our item that will reduce exact replicas. With the introduction of the Tub-Scrubbie, the main competition would be the companies that produce the well-known tub and bathroom cleaners such as Clorox Co, Proctor Gamble and S.C. Johnson Son, Inc. Each of these companies holds at least 50% or more of the market share of the different cleaning products that customers have been using for years. Threat from New Entrants The home cleaning product market is extremely large and the competition is very high among the leaders of the industry, this makes entering this market very difficult. Due to the cost involved with entering the cleaning product  market, the threat from new entrants is relatively low. The internet can be used to monitor any new competition that may try to break into the market with similar products to ours. Threat from Buyers With the cleaning product market being as large as it is, the threat from individual consumers would be relatively low; they would have no effect on price or placement of the item. The threat from buyers would be greater, big box stores such as Wal-Mart and Target would be able to refuse to purchase the item unless they received a discount per number of units ordered, they would also have control of where the product would be placed in their stores. Internet sales would not be considered a threat from buyers; this would be set up as direct sales to consumers. Threat from Suppliers Since we would be producing the main product in our own factories, there is no threat from a manufacturing standpoint. We would partner with Clorox Inc to provide the cleaning solution for the Tub-Scrubbie. Since Clorox is a very large producer, the threat from this supplier would be very low. The only threat from supplies that we would face would be from the suppliers of the raw materials that we would use to create our products. The internet could be used to watch for disruption to the raw material chain. Threat from Substitutes In the beginning there will be very little threat from substitutes, at this time there is no product on the market that will directly compete with this item. After this item is introduced, other companies such as P G, 3M and Clorox will flood the market of their version of the Tub-Scrubbie, which will then introduce direct competition for our item. Most of the substitute products for the Tub-Scrubbie do not offer the convenience of the â€Å"automatic cleaning† feature of our product, there is only one product at this time that offers this feature which is the â€Å"Scrubbing Bubbles Automatic Shower Cleaner†. This product is designed to clean shower stalls, not bathtubs and therefore should not pose to be direct competition. The only alternatives that are available to our product would be the â€Å"old fashioned† way by using a scrub brush or sponge and liquid or powdered bathtub cleanser and water. The internet could be utilized to monitor similar products bei ng offered  worldwide. SWOT Analysis In this section, we have highlighted Company G’s strengths, weaknesses, opportunities and threats in the production and sales of the Tub-Scrubbie line of products. STRENGTHS *indicates core competency Well-known brand name Innovative products Outstanding product support WEAKNESSES New to cleaning product market Introducing a new concept in cleaning Dependent on partner companys cleaning product OPPORTUNITIES Online marketing Expanding into new market Partner with industry leader of cleaning products THREATS Replication by competitors Cleaning products already on the market Consumers unwilling to try a new product Strengths The first of our strengths which is also a core competency is that we have a very well-known brand name in the electronics market. We have a name that consumers know and trust for quality products and excellent customer service; consumers would be more likely to purchase our product. Our second strength, also one of our core competencies is that our company is known for its innovative new products. We have spearheaded many different markets with new products that consumers have not ever seen before and have done very well in sales with these products, capturing at least 10% of the market. Our third strength is our outstanding product support. We offer the most extensive and longest warranties on our products, combined with a money back guarantee if not satisfied. We also have an excellent customer service department that receives customer feedback and requests by email, phone or  instant chat and concentrates on resolving customer issues within 48 hours. Weaknesses The first weakness is that Company G is a new entrant to the cleaning product market. We will have many competitors that have been selling quality products in hundreds of different outlets for many years. Our next weakness is that we are introducing a new, modern concept in cleaning to an older market that is mainly reluctant to change. Many of the consumers in our target market are older people that are afraid of technology or just may feel that its just not clean if they dont scrub it themselves. Our third weakness would be Company Gs dependency on our partner company, Cloroxs’ name to sell our product. Since the Tub-Scrubbie will be sold with cleaning fluids provided by the Clorox Company, we are depending on their reputation and popularity in the industry to help sell our product, if their product doesnt sell, then ours wont either. Opportunities One of our first opportunities with this product is to expand on our internet sales opportunities. All of our products can be found online on hundreds of websites as well as direct sales, by offering this product online we can expand into new internet outlets that have not previously carried our electronics. Another opportunity that this product will give us is the advantage of expanding our company into an entirely new market. This will be Company Gs first venture into the cleaning product market which will give us the opportunity to introduce future cleaning products and expanding our sales into new territories. Our third opportunity is that we are going to partner with Clorox, which is one of the leaders in the cleaning industry. Their name is seminomas with clean and germ free and by partnering with Clorox, it will only boost initial sales as well as residual sales of the refill cleaning fluids. Threats One threat would be replication of our product by competitors. Once our Tub-Scubbie is introduced, there is a possibility of the market being flooded with similar products. Even though their design will be different, the concept will be the same, this will ultimately bring down our sales. Another threat would be the wide variety of cleaning products that are  already available on the market. Consumers are creatures of habit and have their favorite products that they buy repeatedly and they refuse to change, if they dont use Clorox products, they are not likely to purchase our product. A third threat is that many consumers are unwilling to try a new product that will change the method they use to clean their bathtub. Many people do not like change and are unwilling to buy something new, they may feel it wont clean as well as it should or that its just another electronic device that will break after a few months. Market Objectives Product Objective The main objective for the Tub-Scrubbie is to offer a quality product that is simple and ready to use, uses very little energy, is rechargeable and is covered by our 60 day money back guarantee and 1 year warranty. Price Objective The Tub-Scrubbie will be available at an introductory price of $29.99 and after 6 months the regular price will be $34.99. There will also be color varieties available at $39.99 and an upgraded model bundled with cleansers will be introduced after one year for $54.99. Place Objective The objective for placement of the Tub-Scrubbie will be to introduce the product in a partnership with the Wal-Mart and Sam’s Club Corporations by Dec of 2013 and by Feb 2014, the Tub-Scrubbie will be available in most retail outlets. Promotion Objective The objective for promotion of the Tub-Scrubbie is to gradually introduce our product to the public through television and radio advertisements, newspapers and holiday circulars and free standing store displays by the end of January 2014. Marketing Strategies In order to make this product successful in the market place, we must ensure that the consumers receive the superior quality products that they have come to expect from Company G. This entails providing our customers a long lasting product that is energy efficient, available in a variety of colors at an affordable cost. We have created a three stage marketing strategy for  the Tub-Scrubbie by first placing the item in one of the largest retailers during the holiday shopping season, setting a pricing plan that will fit into the budget of most of our consumers and by offering price reduction in lower income areas. Product Strategies The Tub-Scrubbie will be sold with rechargeable batteries and AC adapter. The Tub-Scrubbie will be covered by our standard 60 day money back guarantee and 1 year warranty. The Tub-Scrubbie will be fully assembled and ready to use out of the box. Price Strategies The Tub-Scrubbie will have an introductory price of $29.99, after 6 months the price will increase to $34.99. The Tub-Scrubbie will be offered in a variety of colors for $39.99. The Tub-Scrubbie will be offered in a bundle with a larger cleanser reservoir and 2 bottles of cleanser in their choice of color for $54.99. Place Strategies The Tub-Scrubbie will be launched in December of 2013 in all Wal-Mart and Sam’s Club stores. In January 2014, the Tub-Scrubbie will be released at all other major retailers such as Target, Raley’s, Bel Air and Nob Hill markets. By February 2014 the Tub-Scrubbie will be available at all smaller retailers and at online stores. Promotion Strategies In November of 2013, the Tub-Scrubbie will start to be featured in television and radio commercials sponsored by Wal-Mart. In December of 2013, the Tub-Scrubbie will be featured in holiday circulars and newspaper ads. In January of 2014, in stored displays will be set up at most retail outlets and $5.00 of coupons will be circulated as a â€Å"New Year cleanup special.† Tactics and Action Plan Shown below are the plans that have been put into place to carry out the objectives stated above. Each manager indicated will be responsible for completing the task by its due date. Product Action Plan Tactic Due Date Responsible Party Ensure that all packaging includes rechargeable batteries and AC cord Daily – As items are manufactured and packaged. Manufacturing Supervisor A copy of our guaranteed return policy and warranty are included with each unit. Daily – As items are manufactured and packaged. Manufacturing Supervisor Each unit is fully assembled and ready to operate out of the package. Daily – As items are manufactured and packaged. Quality Assurance Manager Price Action Plan Tactic Due Date Responsible Party Ensure that the packaging reflects the introductory price of $29.99 Daily through the first 6 months of production. Manufacturing Manager and Promotions Manager Ensure that the packaging with the color varieties indicate the correct color and the price of $39.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Ensure that the packaging for the bundled enhanced product and cleaning fluids indicate the color of the unit as well as the price of $54.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Place Action Plan Tactic Due Date Responsible Party Ensure that shipments have been received by all Wal-Mart and Sam’s Club distribution centers. November 1, 2013 Distribution Manager Ensure that shipments have been received by remaining large chain retailers. December 1, 2013 Distribution Manager Ensure that shipments have been received by all remaining retailers. January 15, 2013 Distribution Manager Promotion Action Plan Tactic Due Date Responsible Party Ensure that television and radio spots are ready to be aired. October 31, 2013 Promotion Manager Create and submit ads for circulars and newspapers. November 15, 2013 Promotion Manager Order POS merchandisers and distribute to retail outlets. November 30, 2013 Promotion Manager Monitoring Procedures In order to ensure that our marketing plan is achieving Company Gs desired goals, we must put into place and regularly review monitoring procedures. We will be using the following procedures from the first day that the product is introduced through the first 5 years of sales. Monitoring Activity Due Date/Frequency Responsible Party Overall Sales Volume Quarterly Distribution Manager Effectiveness of Advertisements End of each month Promotion Manager Accumulated Expenses Quarterly Accounting Manager Customer Satisfaction End of each month Customer Service Manager