The public sector and tourism

The public sector and tourism But are governments important to tourism, and how do they become involved with tourism management? What are the effects on tourism-has it led to success or failure? Governments and tourism-Tourism needs favourable conditions to thrive-these are stability and security,a sound legal structure with provision of vital services and necessary infrastructure(the roads,water supplies,a favourable environment.)All these the State is able to provide.It is the government who has the influence and political clout for decisions and course direction.The degree of involvement and commitment are most important here.These two factors exist with varying degrees of effect within each country on the globe.PSM or public sector management involves action implementation and policy direction through the government.The principles of accountability on behalf of the public having the necessary support of the legal framework and political system prevailing. Why governments intervene in the tourism sector-First and foremost if there is no monitoring of tourism activity there could occur sudden deterioration of the environment with consequences to the local population.Both facilities and infrastructure as supplied by government contribute as enabling factors with positive benefits of the populations well-being and provision of increased tax revenue.Jobs, also a very important issue are thereby able to be created.See Guide for Local Authorities on Developing Sustainable Tourism WTO(1998:29).Much of the developing world has embraced the immediate benefits to its economy by the pursuit of such investment.Critics would point out the potential for damage by alteration of the localitys social and cultural fabric.There are also leakages whereby the revenue generated is not experienced by the locality it gets diverted elsewhere to overseas investors with a stream of cheap labour coming in to fill potential seasonal employment occupancies for the locals. Politics tend to deal in wider frameworks and this is not alwaysin the best interests of the people.The Franco regime of the 60s utilised tourism for political acceptability.France has always sought to the position of the welfare state on behalf of the poorer members of its society.It is similar to recreational tourism most evident in the Soviet era where cultivation of a workers climate is applicable to the spas,resorts and holiday camps.The government of the UK expounded the potential of the tourism industry for being able to accommodate to large numbers of unemployed during the 1980s when unemployment was at a high level.A transnational body such as the EU has consistently supported financial aid for the creation of infrastructure in the outlying regions of the world.Aid is rendered by the more wealthy nations to those who are impoverished to generate immediate recovery and wealth the Pacific Islands being a case in point. Government intervention and tourism performance-The tourism industry is a very complex category and requires proper coordination   encouraged to achieve positive results.It is pointed out that with extensive government involvement there is inevitable bureaucratic regulation and stiflement this deterring would-be investment from the private sector.Government intervention is necessary where there is present seasonal dependency and the local economy cannot be kept running all year round. The political complexion of local councils is very variable interest in tourism is likely to wax and wane.Government is concerned with obtaining as much quality statistical data as it is able so as to understand how these local economies function and so be able to assist more effectively but still is a very fragmented process.Resolve of conflict directly concerns government intervention;and similar to politics is concerns a balancing strategy between the tourism industry and disenchanted opposition more often than not the local residents themselves. Strategic objectives are more likely to be pursued by government Jeffries(2001) has pinpointed two viewpoints.Firstly redeployment of tourist visitors taking into account the seasonal variation patterns and secondly geographical redeployment in steering tourism flows elsewhere.It is argued for the first strategm that extension of the tourist season with an improved range of visitor and domestic attractions offered during the low season there will automatically occur increased business interest and therefore activity.Employment growth might well occur rather than sustaining a low seasonal level.The second strategm concerns direct intervention and an example of this would be the Languedoc-Rousillon coastal region to the south of Montpellier.A certain number of bespaces were guaranteed for the resort area and improved throughout the 70s and 80s.In this case regional development has occurred to assist an undeveloped region. Locally in the UK the saturation effects experienced from an influx of tourism has prompted definitive measures to contain it;examples of this would be Stratford-upon-Avon,Cambridge with York and Canterbury

Netflix Case Study Analysis Essay

â€Å"Creativity is thinking up new things. Innovation is doing new things.† — Theodore Levitt The importance of this quote comes alive after reading the first three sentences within this case study. A statement by Reed Hastings, the founder and CEO of Netflix. â€Å"Well let’s separate the market into two phases. One is the phase of DVD, which peaks in five to 10 years and last for 20 to 30 years. Then there is the phase of Internet delivery, which peaks 20 or 30 years from now and lasts for 100 years† (Cengage). From the time Hastings founded Netflix in 1997, with his initial online DVD rental business idea, there has been many factors altering the business strategy of the company within it’s internal and external environment that has allowed Netflix to grow to where it is today. Netflix took of quickly and had already achieved economies of scale in as early as 2000, which coincidently was the same year they shifted their goal from DVD rentals to streaming video. From then, Hastings knew that within time DVD’s would be a thing of the past, and onl ine instant streaming was a thing of the future. He has been creative enough to be able to gain sustainable competitive advantage with other competitors, but more importantly he has been innovative enough to stay competitive with our society’s rapidly changing expectations for technology, which is a large barrier to this industry. Society’s rising demand for instant Internet streaming is causing their demand for DVD’s to decrease. Therefore, it seems as though DVD rentals are starting to fall from its peak and in return instant Internet streaming is starting to climb to the very beginning of its peak. Throughout this report the focus will stay on Netflix’s external environment, internal environment, current strategy, and future recommendations that keep Netflix â€Å"an e-commerce success story in an ever-changing business landscape† thanks to their early start in the subscription DVD rental industry, strong distribution capabilities, and loyal customers (Cengage). When first examining a companyâ €™s Strategic Management Process it is important to evaluate their mission statement in order to recognize who they believe they are as a company as well as their vision on how they want to continue to go forward in the future. Netflix is unique for they do not have an official published mission statement, but  Hastings expressed a clear vision for the future of Netflix at a conference in 2011. These points include: â€Å"becoming the best global entertainment distribution service, licensing entertainment content around the world, creating markets that are accessible to film makers, and helping content creators around the world to find a global audience†. After establishing a good understanding of the company’s mission statement the PESTEL (political, environment, social, technological, economical, legal) model is a general guideline that helps to analyze the general environment of the industry. Political forces seem to be low except for the most recent issue of higher postage prices, which would drastically decrease the DVD rental revenue. Environmental influences on the industry are always present, but they have very little influence on this industry. Social factors are extremely high and compliment the Technological factors which are also very high in this industry. When Netflix first started, they were more focused on DVD rentals and conquered their strategy of providing convenient DVD shipping with more distribution centers and an efficient supply chain, which in return took over many brick and mortar DVD rental stores. However, with the rise of technology and the social pressures of having the latest forms of electronic devices there is an entirely new landscape of Wi-Fi ready entertainment devices that aids in Netflix’s other market, instant Internet streaming. Economic factors are very high, but this industry seems to tackle them with efficiency and ease. Even during the drastic recession in 2009, Netflix’s revenue increased to $305.7 million because of increased customer awareness and other benefits they provide. Lastly, Legal factors are low, for the biggest legal barrier for Netflix is gaining the rights from movie studios to get the first-run content as soon as possible. Once the external environment is generalized a serie s of opportunities and threats are established. â€Å"The key for any player in this marketplace is to win the digital fight† and the key factors in order to do this consist of: being first to market, having the best content, and scaling benefits (Cengage). However, there are technological threats that come with developing these key factors like illegal downloads and Internet hackers. Therefore, Netflix had to stay cautious by carefully watching for signs of hackers. On the other hand, demographic trends of increasing population and expansion into foreign customers like China and India provoke certain opportunities that give  Netflix the ability to create a competitive advantage. With that being said, there are five forces of competition within any industry that determine both competition and profitability. These forces are intertwined with each other and consist of: Rivalry among Competitors, Power of Buyers, Power of Suppliers, Threat of New Entrants, and Threat of Substitutable Products. The Power of Suppliers contains two different groups. Movie studio suppliers are associated with the DVD rental aspect of Netflix’s services and TV stations are associated with the Internet streaming aspect. The Power of Suppliers is fairly low for the DVD rental side of the industry because the suppliers rely mostly on companies such as Netflix to purchase their DVDs even though soon DVDs will be a thing of the past. However, Netflix is able to create deals with the movie studios to buy the DVDs in bulk and therefore achieving economies of scale. This then sets a high barrier for new entrants into this aspect of the industry. However, the suppliers are still able to maintain some power by setting the 28-day policy prohibiting the release of their titles to the public. The suppliers have the most power on the Internet streaming side, which lead to competitive disadvantages. At the moment Netflix, still considers a large chunk of their revenue from DVD rentals therefore suppliers will continue to be reluctant in allowing instant streaming rights without increasing licensing fees. In this situation, the industry is more dependent on the suppliers because they have to fulfill their customer ’s demands. Along with this comes the power of the buyers, which is the most constant force in the industry. Customers are in high demand for video distribution services. However, they are not loyal to the providers, they are only loyal to the content. Therefore customers tend to have a very high degree of power in this industry that is supported with the price sensitive industry and low (if any) switching costs. According to the case â€Å"Netflix may be hard pressed to convince consumers to view content from its service as opposed to one of the other many new choices available now and expected to appear† (Cengage). As for the Substitutional Products force within the industry, Netflix does not have a substantial threat to other forms of visual entertainment. However, there is a significant lack of brand loyalty and the biggest substitution threat is seen when considering alternate content providers that offer similar services of quality and cost. Therefore, Rivalry is high within the industry and since Netflix is a  middleman distributor they have to stay competitive and innovativ e. In order to maintain their advantage they must ensure high streaming quality and easy accessibility along with a fair price. Cost is typically the number one aspect in which industries compete on. Since Netflix consists of two sides to their services they are able to distribute their revenue and use it to achieve economies of scale making the threat of new entrants on the DVD rental side very small since the barriers are so high. Their efficient multitude of growing distribution centers also provide added barriers as well. However, on the other side the threat of new entrants to Internet streaming is very high with very low barriers considering the widely accepted Wi-Fi capable devices with potential streaming updates. It is stated that with disregard to many opposing factors â€Å"The company is clearly focused on streaming, but executives have long maintained that DVDs, while declining, are going to be a part of its business for years to come† (GIGAOM). Considering all of these forces, the largest problem that Netflix faces today is being a victim of their suppliers while demand for instant streaming is increasing rapidly and demand for DVD rentals is slowly but surel y decreasing. This scenario leads the Power of Suppliers to increase, therefore taking a toll on Netflix’s profit. However, since Netflix was able to develop a stable early advantage with their reputation after dominating the DVD rental side they now must figure out how to keep the sustainable competitive advantage on the instant Internet streaming side as well and make up for their diminishing DVD rental revenues. Next, it is crucial to evaluating the Internal Environment of the Industry while analyzing its resources, capabilities, and distinctive competencies in order to see if the industry creates value. Resources such as Financial, Physical, Human Resources, Innovation, Reputational, and Culture all played a role in Netflix and the Industry in general. Netflix was able to be creative and innovative enough to adapt to the changing market thanks to Hastings managerial capabilities and ideas. Therefore, many of their resources proceeded to capabilities and further to core competencies, the primary resource being innovation. Innovation altered the entire supply chain’s primary activities i n order to stay effectively and efficiently competitive, which eventually demolished blockbuster, gave Netflix an upper hand over Redbox, and more recently and finally surpassed HBO’s number of subscribers.  Netflix’s strong perseverance to innovate grew with the instant Internet streaming demand by making their services applicable with up and coming Wi-Fi devices that could essentially bring the movie theater directly to your house. Their business strategy quickly developed to be a low cost streaming service. However, this strategy is getting harder for them to achieve under the same guidelines since their DVD rental revenues are dwindling. In order to stay innovative Netflix has taken into consideration their heavy reliance on the industry’s suppliers and decided to provide its own original content that they would not have to depend on any for except themselves. Netflix has developed its own original series, House of Cards, which was a risk at the time and turned into a creative competitive advantage. Other recommendations would be to give the customers what they want by providing the customers with even more listings under their subscriptions. Netflix’s VP of innovation, Todd Yelling sated that â€Å"if you’re not testing things that fail, you’re not testing aggressively enough† (Yellin). This shows that Netflix does not always play it safe and has hence provoked more current innovation strategies. Netflix must stay innovative in order to keep their competitive edge because at this rate â€Å"Internet TV with replace Linear TV† (The Verge). Because of Hastings leadership, the company’s creative and innovative capabilities have provided maximum benefit in the industry while creating a key core competency which will remain over the years to come. Works Cited Farfan, Barbra. â€Å"NetFlix Movie Rentals Mission Statement – A Vision, A Promise and Nine Values.† About.com Retail Industry. N.p., 2013. Web. 21 Oct. 2013. . Roettgers, Janko. â€Å"The Slow but Inevitable Decline of Netflix’s DVD Business — Tech News and Analysis.† GigaOM. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. . Toor, Amar. â€Å"Netflix Has Likely Overtaken HBO in Paid US Subscribers, Analysts Say.† The Verge. N.p., 21 Oct. 2013. Web. 21 Oct. 2013. . Welch, Chris. â€Å"Netflix Innovation VP Says Bonus Content and Extras May Come to Original Shows.† The Verge. N.p., 17 Oct. 2013. Web. 21 Oct. 2013. .

The Political Essay Samples Diaries

The Political Essay Samples Diaries The secret is to combine your interest with the frequent interest and run with this! The key thing is to get a crystal clear idea about what you need to say and the way you're going to say it before you get started writing the essay itself. When you are requested to take a political science class, you probably feel it is a waste of time and it isn't something you will use in the actual world. Conclusively, it's actually problematic for many scholars to highlight some of the several difficulties with the simple research theories. Actually, there's very little understanding of the reference relating to several references in the works of political science works. It is one of the broadest subjects since it contains many theories, ideas, and concepts. You're going to be surrounded by writing professionals throughout the plan of order placement, and the moment you choose to purchase essay and pick an allocated writer, things are likely to get even more exciting. In case you have any issues with writing a paper on political science, do not be afraid to get in touch with our professional group of writers at any moment! The author has to find out the ideal approach to word their topic. Actually, a seasoned writer can get the job done much faster than any student as they've been writing academic assignments during their entire life. Political correctness is of very wonderful value to nearly all politicians. While many of the academic classes are somehow interrelated, a number of them are more interconnected with one another. Still, should you want to have your essay written by an expert, you needn't forget that we're always prepared to supply you with a very professional academic support. An academic essay always must be relevan t. As a result, since each current form of political arrangement has partial claim to justice and since correct forms have a tendency to degenerate in their respective incorrect forms, we have to mix different forms of political arrangements, as a way to mitigate their flaws. If you're bolder, you can select a politician whose policies you strongly disagree with. You've made the correct choice. There are particular essay topics that were written on so many times like abortion and legalizing of marijuana that they've become worn out. The History of Political Essay Samples Refuted Typically, the political essays are primarily written in order to provide a thorough analysis of the practices employed by the politicians. Political culture is the way many individuals define who they are and the way in which they vote. Political parties are completely essential to democratic government. In democratic countries, they perform several important tasks. Want to Know More About Political E ssay Samples? You can discover the samples of papers on our site. At our site, you will observe a wide selection of step-to-step explanation for selecting a research subject in political science. So, when you think you fully grasp the type of response that the essay question is attempting to elicit, ask yourself about which bits of information is going to be the most relevant to your response. The exact same format with perhaps some modifications may be used to compose responses to essay questions. As a Political Science major, you're predicted to submit essays that have references to the ideal material and show your consciousness of the subject. Political Science can be a particularly tough subject to opt for a topic for because there are a lot of possibilities. Students should not dismiss the use of the topic selection approach. Therefore, when you encounter an essay question, spend a couple of minutes thinking about just what the question really asks, and make certain you have a good idea of the sorts of issues and concepts that the question is attempting to secure you to handle. Just like any paper, using examples of topic may be an excellent assistance. The absolute most basic but crucial idea for selecting great essay topics is researching on the specific subject first. Nevertheless, deciding on the most applicable essay topic for your essay is something achievable.

The Target Market Of The Middle Age Older Segment

Advertising A. To reach the target market of the middle age-older segment (30-65 years of age) that needs to be used in different sources of advertising. 1. Billboards a. Prime time is located near Highway 92 in Tampa, Flordia. Billboards are a great advertising tool to reach the many tourists that are traveling with in the Tampa area. These billboards will be able to reach a large population with in the desidered target market. More often then not, Families and couples that are vacationing are in middle to high class and can afford a five-star restaurant. The billboards can display the general information for the daily viewing but will add announcements on the board about various events such as the event for cancer. 2. Emails a. Emailing out about the company and the event that is being put on will reach another large section of the target market. Today technology is a huge part of how a vast majority of people receive their information. Emailing about the event and sending the information out to pervious customers can catch their attention to attend the event. Going into the Database managment system can help with contacting the public about the event. 3. Social Media sponsored ads a. instragram i. Instagram is a social media site that people are able to post pictures with captions. Instagram is a huge social media outlet that is used by varies age groups. Posting a picture on the official instagram about the event and restaurant can persuade people to attend.Show MoreRelatedMarket Segmentation1000 Words   |  4 Pagesmust popular shoes on the market. Today must designer shoes are cute, but are too high for some women with flat feet or others who just want to be comfortable, while looking cute. Shoes by design is a shoe company that provides low heeled designer shoes for women of all ages. The company also provides repair services for their shoes. 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