How to write a college research paper
Tuesday, August 25, 2020
The Truth of Obama Care
Obama care 1 The Truth of ââ¬Å"Obama Careâ⬠American National Government/POL201 Nicole Emery Instructor: David Williams Obama Care 2The Truth of ââ¬Å"Obama careâ⬠Obama Care is the informal name for The Patient Protection and Affordable Care Act which was marked into law on March 23, 2010. In a progressively broad sense Obama Care and the Health Care for America Plan or any such name is a reference to the continuous medicinal services change under President Obama. (http://obamacarefacts. com/whatis-obamacare. php) The ACA is milestone enactment intended to expand access to medicinal services inclusion for many Americans. Wizemann,2011) This enactment speaks to one of the biggest and most far reaching changes to the American medicinal services framework since the establishment of Medicare and Medicaid in 1965. The ACA tries to stretch out inclusion to around 50 million uninsured Americans, hindering the development in the expense of medicinal services, and improving the nature of care social insurance by changing the conveyance framework. ( Some individuals who contradict the Act are worried that it gives the Federal government an excessive amount of command over close to home human services choices and advantages, driving a mind boggling one-size-fits-all wellbeing framework onto the states.Some individuals who are supportive of the Act need lower medicinal services costs by and large by making it moderate for additional individuals. The Patient Protection and Affordable Care Act of 2010 altogether changed social insurance in the U. S. , making protection accessible to 32 million additional Americans â⬠a sum of 95% of the legitimate populace. The Act, is being staged in more than four years. By 2014, each resident will be required to have medical coverage, or face a punishment. Be that as it may, they can pick how to get coverage.If they as of now have an arrangement, either through their bosses, Medicaid, Medicare, or secretly, they can keep it. The individuals who can't at present get medical coverage will have extra alternatives. They can buy it from a state-based medical coverage trade (and potentially get endowment) or they might be qualified under extended Medicare rules. Obama Care 3 The program is initially intended to add to the government spending plan $930 billion dollars.The act was intended to counterbalance the financial plan by bringing installments down to emergency clinics, Increasing Medicare burdens on higher pay families, evaluating punishments on managers who don't offer, and people who don't take, human services protection, surveying charges on different wellbeing related exercises, and lessening overhead by combining the advanced education advance program with the Pell Grant program. In spite of the fact that there has been colossal restriction previously; during and after its turning out to be law, the Supreme Court decided it was sacred that all U.S. residents must buy human services protection f rom a private bearer, or take care of a punishment, is for the ideal for congress to force an assessment. Indeed, even with our place of agents attempting various occasions to cancel the law and still continues getting over dominated. The restriction has been incredible to such an extent that numerous Americans think the law has just been canceled. I am certain you are asking yourself I don't get this' meaning, when does this come to influence and how does this influence you? Here are the progressions that occurred in 2010.Medicare recipients who fell into the Medicare Part D Prescription Drug ââ¬Å"donut holeâ⬠got a $250 discount. They got a half rebate on brand name sedates in 2011 and the donut gap are wiped out in 2020. Youngsters were permitted to remain on their folks' medical coverage until they turn 26. New private plans were required to cover preventive administrations with no co-installments, and they are excluded from deductibles. Purchasers who applied to new plan s approach an outer interests process if inclusion is denied. Protection ompanies were restricted from dropping inclusion on the off chance that somebody became extremely ill. They couldn't make lifetime inclusion limits. They could no longer deny inclusion to youngsters with prior conditions. A similar will apply to grown-ups in 2014. Up to that point, grown-ups with previous conditions who have been denied inclusion will gain admittance to impermanent medical coverage inclusion until the trades is set up. These are the progressions that occurred in 2011Medicare-secured deterrent administrations were Obama Care 4 xempted from deductibles and the co-pay was disposed of. Insurance agencies must demonstrate they spent in any event 80% of the top notch installments on clinical administrations, as opposed to on things like publicizing and official pay rates. Those that didn't were required to give discounts to policyholders. States were supported to require medical coverage organization s to submit avocation for all rate climbs. Assets were extended to build the quantity of specialists and medical attendants, and greater network wellbeing focuses â⬠enough to twofold the quantity of patients they can treat in the following five years.These are future changes to anticipate. Clinical costs must be at any rate 10% of pay before they are deductible for those under 65. Makers and merchants of clinical gadgets will pay a 2. 3% extract charge. Government finances will increment to permit Medicaid to offer free preventive administrations, and to broaden CHIP for an extra two years. The Federal government will subsidize states to pay essential consideration doctors 100% of the Medicare expense. Medicare will begin an experimental run program to urge emergency clinics to package benefits before submitting for payment.Additional assessments will be paid by the 1 million individuals who make more than $200,000 and the 4 million couples documenting together who make more tha n $250,000. In particular, they would pay 3. 8% Medicare burdens on profits, capital increases, lease and eminences and 2. 35% (up from 1. 45%) Medicare burdens on pay. In 2014, the state-run wellbeing trades will be set up. Medicaid qualification will be extended to incorporate those with salaries up to 133% of the Federal neediness line ($29,000 for a group of four). New endowments will open up for with wages up to 400% of the neediness level ($88,000 for a group of four).Those who don't buy protection will be evaluated punishments: 2014 â⬠The more prominent of $95 or 1% of pay. 2015 â⬠$325 or 2% of salary. 2016 â⬠$695 or 2. 5% of pay. Organizations with 50+ specialists must compensation $2,000 per laborer (aside from the initial 20) in the event that they donââ¬â¢t offer medical coverage. Those that do get a duty credit of half of the top notch cost. (Donmoyer, 2012 ) Obama Care 5 References: Wizemann, Theresa.Health Literacy Implications for Health Care Reform: Wo rkshop Summary. Washington, DC, USA: National Academies Press, 2011. p 5. http://site. ebrary. com/lib/ashford/Doc? id=10488622;ppg=19 Copyright à © 2011. National Academies Press. All rights saved. http://obamacarefacts. com/whatis-obamacare. php The Affordable Care Act Turns Two,Lee Goldberg, Sabiha Zainulbhai, http://www. nasi. organization/talk about/2012/03/moderate consideration act-turns-two? gclid=CLOuyv-9vrICFURxQgod3TwALA March 2012 HealthReform. gov, Ryan Donmoyer, ââ¬Å"New Health Care Taxes,â⬠Bloomberg, March 22, 2010) Article
Saturday, August 22, 2020
Thomas Hardy Was An English Writer Who Was Born On June 2, 1840 In Hig
Thomas Hardy was an English Writer who was conceived on June 2, 1840 in Higher Brockhampton Doretshire, England (Something About the Author 129). Strong composed structure individual information and encounters, his characters were genuine individuals of the time and settings comprised of spots he had been. Numerous Things affected Hardy's compositions for an incredible duration including his initial life, work encounters and his first spouse Emma Gifford Thomas Hardy didn't start his instruction until late in his youth. He began to go to class at eight years old years old and proceeded through government funded school for eight additional years. Following these eight years of general tutoring Thomas headed out to London to learn at Kings College for a long time after which his dad, a stonemason, apprenticed him ahead of schedule to a nearby draftsman occupied with renovating old houses of worship. The Royal Institute of British Architects granted him with an award as a result of the incredible work he had done as a planner (Dorset May 12, 1999). Thomas acquired his dads business, however chose to offer it to his sibling Henry to deal with, which gave him all the more available time towards his energy of composing. Solid worked for this draftsman for a long time while simultaneously took up verse composing with little achievement. Thomas began composing numerous sonnets after he had finished his apprenticeship, however all were dismissed aside from one entitled How I Built Myself A House. This specific bit of writing was at first composed for the diversion of his companions, yet by one way or another showed up in Chambers Journal in 1865 (Dorset May 12, 1999). After negligible accomplishment with verse Thomas went to books as an increasingly sensible way to deal with monetarily supporting himself through composition. By 1874 he had accomplished his objective and was currently ready to keep up a steady life. The books he composed were not legitimately composed as books, however in actuality they were for the most part distributed in month to month areas through magazines (as were numerous renowned books of the time). Tough clearly needed to halfway reserve his first story that was named Frantic Remedies. Under the Greenwood Tree was his first genuinely effective novel that was distributed secretly in 1872. (Dorset May 12, 1999) Hardy utilized a considerable lot of the spots he had been and things he had encountered so far in his life to compose this specific story. For instance: the nearby town school he went to when was a kid shows up in the book. Thomas Hardy was viewed as a genuinely sharp individual and he saw that the manner in which he stated Under the Greenwood Tree had a positive reaction, so he chose to keep on writing thusly. In 1870 he met Emma Lavinia Gifford, sister-in-law of the vicar of St. Juliot in Cornwall to whom he had been sent to design a congregation rebuilding. (Dorset May 12, 1999) At the time social standings normally influenced who got hitched to whom, yet for this situation, regardless of her high social position, Emma and Thomas began to look all starry eyed at and became hitched four years after the fact. After the achievement of his first novel Thomas was recruited to compose a novel for Tinsley's Magazine. The title was to be A Pair of Blue Eyes and in parts mirrored his relationship with his better half and was distributed in 1873. This epic was generally welcomed by his crowds and after great audits he started another story, A long way From the Madding Crowd. The setting was in Puddle Town where he had family, so he realized it well, however it was renamed in the story to Weatherbury; a case of how he utilized spots he knew in his works. Tess of the d'Urbervilles was distributed in 1891 (Something About the Author 129) and is viewed as perhaps the best piece at any point composed. This story was as of late made into a film (1979) named Tess as a result of how famous this broadcasted story had been. The last novel composed by Thomas Hardy was Jude the Obscure where he along these lines expressed that ...sexual fascination is a characteristic power unopposable by human will (Microsoft Encarta Strong, Thomas). English pundits cruelly scrutinized Jude the Obscure and his better half Emma was offended at him in light of the fact that ...she accepting this as an assault on the sacredness of
Tuesday, August 4, 2020
The Sweet Idealism of Common Reading in College
The Sweet Idealism of Common Reading in College Can a book stave off college freshmen blues? That is the hope. Many college students in their first month of school this Fall might have felt overwhelmed by coming into new academic expectations in a new environment. In many universities, though, if students involved themselves early in freshmen orientation, and the Common Reading program, theyd find connections with others through a book. Common Reading programs consist of summer reading prior to the start of a semester. Some colleges require the incorporation of the text then into the introductory writing course. Others plan around the book and book discussions during orientation week. Some will then have a semester event when the author visits. In my freshman orientation week, we were required to have read Danzy Senas novel, Caucasia: A Novel and then attend a professor-led discussion on it. The book was focused on two sisters born to Civil Rights Activist parents and right up my reading alley. Im not going to lie: While I read the assigned reading with excessive and probably annoying enthusiasm, most of my dorm mates did not. I was hanging on every word. I took notes. Looking back, it was actually worth it for those who werent interested to experience that professor-led discussion too and see what college involvement means. Whats interesting about Common Reading, though, is the potential conflict that it can inspire, particularly in terms of which book the university should choose. How do you choose a text that is important socially, that upholds the values of a college, that incites students to read and discuss AND makes faculty happy AND makes administrators happy? Other groups voice their opinion too, like when the National Association of Scholars was frustrated over the lack of classics used for Common Reading. This is a lot of expectation for a book, and commonly excessive responsibility for those assigned with choosing the book and developing the curriculum around it. This is especially true when writing classes are expected to incorporate the text as well. But, at the same time, there is such a fantastic idealism in the concept of mass intellectual understanding. College life can be focused to emphasize discussion and intellectual exploration, which also might be an important goal when, early on, many college freshmen are more focused on the social environment of the new culture around them. I know. I was one once. In addition, I teach freshmen now and Saturday night is usually their true passion. Its lovely to show them the other purposes of college life. SO, what books were chosen for this Fall? Theres variation across the states: For the University of Virginia, books are unique to majors, so engineering students read Spare Parts by Joshua Davis, about Mexican-American students in a robotics competition and the immigration issues that surround them. Meanwhile education students Waking up White, and Finding Myself in the Story of Race by Debby Irving. For the University of Florida, students read Double Take, by Kevin Michael Connolly, about Connollys life without legs. Ohio State University refers to their organization as the Buckeye Book Club, and this year their students read The Good Food Revolution by Will Allen. The author explains how he left his corporate world to become a farmer, and emphasizes how our food production should change. The University of Arizona Honors College is reading The Other Wes Moore: One Name, Two Fates by Wes Moore, about two young black men with the same name and a similar background, yet one is in prison for murder. Washington State University students read Just Mercy by Bryan Stevenson about the social justice system inspired by Stevensons experience with a man on death row. West Virginia University students read Max Brooks World War Z, which features testimonies from those involved in a future war against zombies. At Texas AM, students read Where am I Wearing?: A Global Tour to the Countries, Factories, and People That Make Our Clothes by Kelsey Timmerman. This one is all about the American dependence on clothing manufacturers in impoverished areas. The above is just a small collection across the U.S, but its clear among this handful that nonfiction focused on social justice is definitely preferred. The idea that a book choice like this might then represent the philosophical goals of a university may seem ridiculous, but once you start scrolling through justifications, its clear that this is exactly what Common Reading programs are focused on. Its all an interesting example of when inspired opportunity meets bureaucracy and public relations. But it makes me wonder: If you were to pick the book that 7,000 college students should read, what would it be? Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles.
Saturday, May 23, 2020
Classification And Interpretation Of Information Essay
Definition 1 Research (Text Book) = The systematic collection and interpretation of information with a clear purpose, to find things out (Saunders, Lewis, Thornhill, 2009) Definition 2 Research (Internet) = The strict definition of scientific research is performing a methodical study in order to prove a hypothesis or answer a specific question (Shuttleworth, 2008) Definition 3 Research (Oxford Dictionary) = The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions (Oxford Dictionaries) Critical analysis of each definition Similarities are: All the definitions involve systematic study, collection and interpretation of information Differences are: The Text book and Oxford Dictionary definitions are of Induction methodology, while the Internet definition is of Deduction methodology Conclusion is: Though the definitions may differ, they all suggest that for either finding new things out or to prove a hypothesis, a systematic study is essential. Which Definition do you think is suitable for hospitality industry? I think the application of a definition varies from situation to situation. Hospitality is a huge industry and situation arising will be different across all the levels. Hence, it would be difficult to suggest a definition for the whole hospitality industry. 2 b. The relationship between research and problem solving is; Applied research is usually conducted to discover new findings to helpShow MoreRelatedMethodology And Procedures Used In The Lp754 Words à |à 4 PagesThe methodology and procedures employed in the LULC study included reviewing previous studies specific to the study area, interpretation and analysis of recent and middle-aged satellite images, NDVI and DNDVI analysis, preliminary land use and land cover classification and mapping, field and signature data collection and verification, and post land cover mapping (methodology Fig.2). During pre-fieldwork, the images were rectified and enhanced to create a more realistic representation of the sceneRead MoreSteps Involved in Processing of Data1699 Words à |à 7 Pagespossible level. 3. Classification of Data:à ââ¬â The step of classification in general terms can be defined as the arrangement of the data into groups and classes depending on the resemblance and the similarities. With the help of the classification of the data, the entire data can be condensed; with this important characteristics can be very easily noticed. The various features of the variables can be compared and the data in a tabular form can be prepared. With the classification of the data, one canRead MoreThe Effects Of Neurodegenerative Diseases On Central Nervous System Essay1260 Words à |à 6 Pagesout on database images. This paper gives automatic image analysis method and attempts an approach for classification of brain images to search for pathology and normality part of brain by extracting salient features of input brain image and the region of interest is identified using kernel k-means algorithm. A support vector machine (SVM) a supervised learning process is used for classification of AD, which is recognized on basis of blue color is normal brain part and red color is pathology relatedRead MoreServe As The Civilian Personnel Coordinator And Staff For Human Resources Essay908 Words à |à 4 Pagesbetween the HSA and the servicing Civilian Personnel Advisory Center (CPAC), Regional Health Command (RHC) and Medical Command (MEDCOM). Provide guidance to management regarding civilian personnel programs to include, but not limited; to position classification, management, staffing, management-employee relations, benefits and training. Interpret regulations, policies, and practices to provide advice and guidance to officials, supervisors, and employees on a variety of HR functions. Create, monitorRead MoreContextual Information On Information And Perception Essay1367 Words à |à 6 PagesAccording to Dror et al. (2006), contextual information is defined as, information that provides an understanding of the context of an event or issue. Contextual information unknowingly affects how opinions and perceptions are made; it is human nature to associate information with future perceptions, as a way to achieve a sense of security and predictability (Houck Siegel, 2015). In forensic investigations, contextual information affects most areas of forensic science, from blood pattern analysisRead MoreThe Importance Of Breast Cancer810 Words à |à 4 Pagesthe likelihood long-term survival. Differentiating between benign and malignant mammographic findings, however, is difficult. Only 15%-30% of biopsies performed on nonpalpable but mammographically suspicious lesions prove malignant. Automated classification of mammographic findings using discriminant analysis and artifi cial neural networks has indicated the potential usefulness of computer-aided diagnosis .(Shmit 2003) If breast cancer is left untreated, it will usually spread over into other areasRead MoreExample Of Cancer Project950 Words à |à 4 PagesProblem Statement The goal of our project is to create an interactive tool that will educate users on their risk of developing different forms of cancer based upon their socioeconomic and demographic information, and support healthcare providers in making informed decisions about cancer treatment. This is important because many patients will go to doctors without knowing their risks which leads to certain illnesses going unnoticed. This tool will allow patients to be better informed prior to attendingRead MoreEssay about The Generalist Practice: A Balance of Art and Science1515 Words à |à 7 Pageswill gather information from the client about the nature of the problem, assess the support and resources available, and apply his or her knowledge of human behavior and the social environment to develop a plan of specific interventions to address the problem. The proceeding step is implementation of interventions to address a problem in the social environment will yield results indicative of improvement or regression in client functioning. The generalist practitioner can use the information as an evaluativeRead MoreRoles As Leaders In The Field Of Medicine : Case Study991 Words à |à 4 Pagestogether to improve content and display of information. ClinVar, an NCBI resource, was developed in 2011 as a repository for variant/phenotype associations in response to the lack of a single, clinically validated database of DNA variants implicated in human disease and the immediate need for this as NGS testing was ramping up. Another aim, at the outset, was to have clinical labs deposit their data in the public domain to aid in more accurate variant interpretation. One of the largest motivators of publicRead MoreThe Idea For Blooms Taxonomy1699 Words à |à 7 PagesThe Classification of Educational Goals. The Taxonomy of Educational Objectives consisted of the cognitive, affective and psychomotor domain. (Bloom et al., 1956 p. 7) The cognitive domain focused on sex level of thinking skil ls. The affective domain consisted of five levels that focus on attitudes and values. The psychomotor domain consisted of six levels that focused on physical skills and performance. (IACBE, 2014 Bloom et al., 1956 p. 7) The OW was intended to provide a classification of educational
Monday, May 11, 2020
The Change Is A Fundamental Element Of Its Success
if Involving and engaging with people who will be affected by the change is a fundamental element of its success. The anticipated barriers, resisting forces identified from the analysis stage, need to be the focus when unfreezing. How to involve these key players and impart the vision will be a major part of the action plan in implementing the change. Communicating and ââ¬Ëdrawing people inââ¬â¢ is the major component to success (Heller, 1998). An agreed communication strategy with all stakeholders noted needs to form the basis whilst unfreezing. If participants donââ¬â¢t understand the need to change, resistance will exist and failure will ensue. (Parkin, 2009). To aid communication, individual meetings with all groups would be needed including patient groups and representatives. This will allow for questions and answers and gives time for information to be digested. Participants can offer ideas and contribute to its success, therefore owning the initiative (Gill, 2011). This empowering effect brings ownership to the change (Parkin, 1999). The belief that it is not the change itself that causes resistance, but the way the change is implemented is held by Hunt (1992), and therefore its initiation needs to be well planned. However, realistically, the change proposal will impact on how people work in the future, and how patients receive essential treatment; and so Oreg (2006) believes that change agents need to focus on three factors: the trust placed in managers ,the information givenShow MoreRelatedStatutory And Constitutional Analyses Are Important Than Others938 Words à |à 4 PagesStatutory and constitutional analyses are imperative in m any different ways. However, some elements pertaining to legal philosophy are more significant than others. Statutory analysis is not as significant when compared to constitutional analysis; however, it still contains principal features. ââ¬Å"The construction and application of provisions adopted by legislaturesâ⬠envelops the purpose of statutory analysis (Coleman 271). Statutory analysis occurs strictly when the rights are indistinguishable,Read MoreA Summary On Strategic Planning1393 Words à |à 6 Pagespaper intends to provide a summary of Strategic Planning MOD 440. The paper covers four areas. The first part of the paper will define what strategic planning means and the fundamental differences with other forms of planning. The second section of the summary paper discusses issues facing managers during organizational change. The third portion of the paper discusses the importance of a SWOT analysis and the impact on the performance of an organization. Finally, the mission statement and the visionRead MoreEssay about Planned Organizational Change1514 Words à |à 7 PagesTh e ideal approach to creating change in any organization is to apply a realistic and deductive method of planned change. Within the realm of planned change, there is an eight-step process to implementing a program. However, there are four elements that are fundamental to any plan of action that will allow for an environment conducive to planned change. Planned change requires that those responsible for making decisions are not only rational, but must also have access to specific information pertainingRead MoreTesla Case Study Summary790 Words à |à 4 Pageswith effective strategy to guide its operations thereby culminating into total success in terms of its total sales. The strategy is also fundamental in curving any potential competition in the motor industry. Tesla, as a matter of fact, aims at achieving worldwide recognition with regard to electric vehicles production. The key elements to enhance this significant strategy are as stipulated bellow; The first element touches on production. Substantial production according to Tesla will give riseRead MoreYin Yang s Influence On Human Body Being Dealing With Health Issues1633 Words à |à 7 PagesYin Yang was conceived from the oldest texts called the Classic of Change and the in Chinese it is known as I Ching. Yin Yang and Wu Xing was borrowed from the earlier schools though confucianism was the dominant and official religion school of thought during the Han dynasty. Yin Yan initially was elaborated and written by Tsou Yen(or Zou Yan) of the Naturalist school(Yin Yang). The Yin Yang phenomena are widely seen in human body being dealing with health issues. That diseases start if thereRead MoreGovernment, Democracy, Authoritarianism And More870 Words à |à 4 Pagesstill going on nowadays. The role of the government is the fundamental element in determining the type of regime. However, today I am going to be more concentrated in one of the forms of government which is the dictatorship and I am going to stretch on what result from this type of government. The first element that results from the dictatorship regime is the political instability. The political instability can be a devastating element in the development of a country. It is really difficultRead MoreWar Is The Continuation Of Politics1179 Words à |à 5 PagesHumanity has resorted to war as a fundamental way to settle their differences. War, per Clausewitz is the act of force to compel the enemy to do our will. Sun-Tzu believed that war was to subdue the enemy without fighting. However it is defined, every culture has its motives for why they go to war and how it should be conducted. Western states attempt to settle their differences by diplomatic means; when diplomacy fails, war ensues. War is often used as the means to an end and according toRead MoreCreating Change An Organization Is Choosing The Best Leader1417 Words à |à 6 PagesIntroduction The ideal approach to creating change an organization is choosing the best leader to achieve realistic and dedicated changes. Within the realm of planned change, there is a process for implementing rewards, encouragement and motivation. Organizational change stands out amongst the most evident and sensational types of processes. It affects numerous people, including staff members, their families and entire communities. The intricacy and significant change in nature make a circumstance of highRead MoreHeading : Fundamental Analysis And Analysis Essay772 Words à |à 4 PagesHeading: Fundamental Analysis URL: http://www.avatrade.com/resources/fundamental-analysis Content Additions/Changes â⬠¢ Add a ââ¬Å"Softerâ⬠introduction; include statement that addresses AvaTrade, along with referring to the nature of the following ââ¬Å"Guideâ⬠. â⬠¢ Add {Fundamental Analysis Defined}, use ââ¬Å"When doing fundamental analysis, a trader studies the overall state of the economyâ⬠¦Ã¢â¬ paragraph as a lead-in. â⬠¢ Change ââ¬Å"Why do Fundamental Analysisâ⬠to ââ¬Å"Why conduct Fundamental Analysisâ⬠â⬠¢ ââ¬Å"Some of the worldââ¬â¢sRead MoreOrganizational Culture : Organisational Culture Essay729 Words à |à 3 PagesDictionary, 2016) The elements of an organizational culture that support change: Frequently companies are preoccupied with statistics and transactions productivity consequently, attend to disregard the fundamental elements of developing a dedicated organizational culture; although these elements establish the groundwork for a compelling organizational culture which will ultimately cause enhance productivity. (Nag, A., 2016) The major elements responsible of supporting change in organizational culture
Wednesday, May 6, 2020
Marketing Channels on Tesco Thailand Free Essays
Managing Distribution and Marketing Channel: TESCO Lotus This essay is to written in to express my opinion on group 4 presentation on Tesco Lotus marketing channel and further analyze the marketing channels in more details. Tesco Lotus has undoubtedly changed the way people in Thailand goes to supermarket since it entered Thailand in 1998 and now has over 380 Stores as part of a joint venture with CP Group. Consumer Marketing Channels Tesco Lotus in Thailand uses 1 level of consumer marketing channels as they themselves act as retailer. We will write a custom essay sample on Marketing Channels on Tesco Thailand or any similar topic only for you Order Now The suppliers would have to re? ll their inventory at Tesco Lotus Distribution centers which is placed across the country and Tesco will distribute the goods to each branch themselves. In order to serve the customers better by minimizing out of stock time and more Tesco Branches ef? cient and cost effective, Tesco Lotus divides the goods into 3 (Act as retailers) categories: Fast moving goods, Average moving goods, Slow moving goods. They categorize their products by dividing each of them into one of these categories and therefore, fast moving goods such as grocery, can be delivered fresh and never run out Consumers of stock everyday, whereas slow moving goods, such as furniture only needs to be re-stock every week, rather than everyday. Tesco Lotus distribution system is managed by themselves and therefore it is also their advantage over their rival, Big C, who uses DHL as their distributor. Tesco Lotus can control their own distribution system and the distribution cost. The example is presented during the presentation which is using Bio-diesel for all Tesco Lotus distribution trucks which can save a lot of transportation cost. Types of Store Tesco Lotus operates in various types and sizes of store. There? re 6 types of store sizes. 1. Hypermarket, 2. Tesco Lotus Valued, 3. Talard Lotus, 4. Tesco Lotus Express, 5. Plus shopping mall, 6. Community Mall. The hypermarket is the full size store with the most assortments and products, Tesco Lotus will place this store type mainly in the outskirt of the city to serve the people in the city. The Tesco Valued store is smaller than the hypermarket type and has less assortments and products, Tesco Lotus will mainly select the faster moving goods and leave out more expensive assortments or products as this type of store will be places mainly in more rural area. Talard Lotus shares a similar concept to the Tesco Valued but mostly focuses on fresh grocery. This concept came from the local market in Thailand. Tesco Lotus wants to create more local experience for the local in upcountry. Tesco Lotus Express, this is the smallest store size and it is more like a convenience store than a super market. This type of store was created to compete with 7eleven who is the market leader in this store size with the most branches throughout Thailand. This type of store is usually placed within a community area and mostly carry foods and drinks. Plus shopping malls is also a full sized hypermarket but Tesco Lotus Wissut Prutisart, ID: 5249252 Tesco Distribution Center (Act as Tesco Mfg) ocuses more on the rental space within their mall. They want to create a shopping mall atmosphere with clothes shops, restaurants, cafe etc with a full sized supermarket. The last type of the store is the community mall, the concept is similar to villa market but the stores are placed closely to community household. The objectives for Tesco Lotus for having many types of store are to serve the right products at the right price and place for consumers in those demographic areas that the stores are in. This is more bene? ial to both customers and to Tesco Lotus, as Tesco Lotus only carry what their customers in those areas need from their stores and nothing else more than that. It is more ef? cient, less investment cost, lower operation cost for Tesco Lotus too and also providing the maximum coverage of their customers as much as possible. Customers also gain a lot of bene? ts from this also as the stores nearest to their home would have the majority of their daily needs. Marketing Channels Tesco Lotus utilizes both below and above the line advertising. For below the line advertising, they have monthly promotion brochure which are distributed at every stores and also sending them to members? houses, Thairath newspaper ad to highlight their main promotion, their own website to show more information and download lea? et or brochure and lastly their Tesco Lotus Club Card to collect customers data and for doing promotion. For above the line, they advertise on the main TV channels focusing on lower price and the highlight promotion. With this strategy, Tesco Lotus has almost the whole coverage of their target customers already. Private Brand: Tesco Value Tesco Lotus themselves act as a distributor and retailer but they also use backward integration and became a producer to produce their own brand of products called ? Tesco Value?. The Tesco Value brand? s objective is to produce most daily needed products for customers with lower cost than other brands are offering but offer similar level of quality. Tesco will place their own product next to other popular brand products with a very similar packaging. The reason why they do this is so customers will think and compare the cost and bene? of the product they are about to buy, usually if it? s a products that customers use regularly but they do not concern with the brand or have a need for more premium product, customers will tend to buy Tesco value brand products instead. The reason why they produce their own brand is because they have buying power and the economy of sale to produce products at lower price point without having to do marketing campaign to promo te their products, therefore even their price is lower than most brands, they still make pro? t from selling their own products. Recommendation My recommendation for Tesco Lotus is add one more distribution channel, that is the ? online channel?. Tesco already has successfully implemented this system in the UK already. The idea is to fully utilize their website to the maximum potential and provide more convenience for their customers. Customers should be able to look at all the products available from Tesco website and be able to order then Tesco Lotus can deliver their orders to their home. Even though this idea is already implemented in UK but no supermarket in Thailand has successfully executed this idea yet. With a strong coverage in term of branches around the country and strong distribution system, Tesco Lotus should be able to successfully implement this system in Thailand. Wissut Prutisart, ID: 5249252 (Example of the online ordering page from Tesco UK website) To conclude this essay, I believe that Tesco Lotus in Thailand is already doing well in term of distribution and marketing channels, it is up to them to control their cost and therefore this always keep them alert about their cost. Tesco Lotus also needs to do more CRM and Social responsibility to their local customers as they are expanding quickly into every cities in Thailand and therefore there will always be a concerned for a local supermarket and convenience stores business. There was some protest going on in some cities when Tesco was about to expand into, Tesco may need to focus more locally as to what they can give back more to the local society apart from selling OTOP roducts from those cities in Tesco and provide jobs for the local. Second, I believe that by implementing the online order and delivery service, this will create a totally new channel of distribution. Tesco may need to do some initial investment such as buying more Pick up trucks, re-design the website and set up the system but with the expertise Tesco has from the UK, they should be able to implement this idea in Thailand. Wissut Prutisart, ID: 5249252 How to cite Marketing Channels on Tesco Thailand, Papers
Thursday, April 30, 2020
Michelangelo Buonarroti Essays - Renaissance Painters, Michelangelo
Michelangelo Buonarroti Michelangelo Buonarroti, the artist. Arguably one of the most inspired creators in the history of art and, with Leonardo da Vinci, the most potent force in the Italian High Renaissance. As a sculptor, architect, painter, and poet, he exerted a tremendous influence on his contemporaries and on subsequent Western art in general. I choose this man because he is one of the more talents and known artists in the cultural family. Michelangelo Buonarroti (1475 - 1564) Michelangelo, the second of five brothers was born on March 6, 1475, at Caprese, in Tuscany, to Ludovico di Leonardo di Buonarotto Simoni and Francesca Neri. The same day, his father noted down: Today March 6, 1475, a child of the male sex has been born to me and I have named him Michelangelo. He was born on Monday between 4 and 5 in the morning, at Caprese, where I am the Podest?. When Michelangelo was a child, he met a boy, Francesco Granacci six years older than him, who was learning the art of painting in Ghirlandaio's stud io, and Michelangelo found his own artist vocation. Michelangelo's father placed his 13-year-old son in the workshop of the painter Domenico Ghirlandaio. After about two years, Michelangelo went on to study at the sculpture school in the Medici gardens and shortly thereafter was invited into the household of Lorenzo de' Medici, the Magnificent. Michelangelo's studies were: Painting, sculpture and Anatomy of the human body, (for this reason, the quality of his artwork, the perfection of the body in the sculpture and painting). Michelangelo was a very illustrated and intelligent boy, and his father always give him unconditional support. For these reasons, Michelangelo succeed. Michelangelo produced his first large-scale sculpture, the over-life-size Bacchus (1496-98, Bargello, Florence). Piet? at the same time, Michelangelo also did the marble Piet? (1498-1500), still in its original place in Saint Peter's Basilica. One of the most famous works of art, the Pieta was probably finished before Michelangelo was 25 years old. These two artworks of Michelangelo were the first ones and both are great works. While Michelangelo was occupied with the David (1501-1504) he receive a commission, paint a mural, the Battle of Cascina, destined for the Sala dei Cinquecento of the Palazzo Vecchio. With this work, he demonstrates his ability as a painter. In 1505 the Julius II commissioned Michelangelo to produce his tomb which was planned to be the most magnificent of Christian times. In 1508, the pope Paul III had a job for him, painting twelve figures of apostles and some decorations of the Sistine Chapel, and Michelangelo learn the art of the fresco. There are a lot of masterpieces of artwork in his life, but I consider these ones the most important. Michelangelo during his life was an intimate of princess, popes, cardinals, poets and painters. All the work that Michelangelo did, was an expression of the his own world, with a deep feeling. In my own opinion, Michelangelo Buon arroti was a huge human being, he was in the middle of something, he was in the right place, in the right time, and he made the best of the situation. Arts Essays
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